Theatre Management

Ruth Marunza

Course description


Purpose of Course

This course offers essential tools for successful management of performing arts organizations. It introduces the learner to some of the key principles and concepts of management in order to inform their choices and justify the decisions they make as they go about running arts projects in the everyday world. The course covers important aspects such as setting up an arts entity and setting up its management structures, planning for productions and festivals, managing arts projects, membership management, managing partnerships, networks and audiences, the operational processes and post-event activities, such as collection of feedback and evaluation. These are all considered as critical to developing a reliable brand for the arts manager. The main thrust of the course is to assist learners to consider theatre as an entrepreneurship. Students are also expected to develop a portfolio of all relevant stakeholders and services needed when handling arts as a business.

Course content

Course Content

Introduction to theatre management; Arts as entrepreneurship

Managing the Theatre Organisation: Strategic Planning, managerial and leadership styles 

Managing policy and programming

Managing Projects

Managing people: Audience management

Managing Networks and partnerships;

Event production: Operations; technology, equipment,

Legal issues, health and safety issues

Marketing and communications

Records management: Documentation, Databases

Teaching-training activities

How will I be taught, and will there be any work outside the class?                                                                                                                                                                                                                                                 

Learning is through instruction and practical oriented assignments. Learning also occurs through interaction with seasoned practitioners in arts management.

Students are expected to:

  • Listen actively and communicate clearly.
  • Give and receive constructive feedback
  • Take notes.

Methods of evaluation

Assessment is divided across taught hours, written assignments, classpresentatins and compilation of a personal business portfolio.

Written Assignment and portfolio:  25%

Exam: 75%

Manager(s) for 0310 : Ruth Marunza
Administrator for TSIME Online : Administrator
Phone : 18008
Powered by Claroline © 2001 - 2013