Purpose of Course
This course offers essential tools for successful management of performing arts organizations. It introduces the learner to some of the key principles and concepts of management in order to inform their choices and justify the decisions they make as they go about running arts projects in the everyday world. The course covers important aspects such as setting up an arts entity and setting up its management structures, planning for productions and festivals, managing arts projects, membership management, managing partnerships, networks and audiences, the operational processes and post-event activities, such as collection of feedback and evaluation. These are all considered as critical to developing a reliable brand for the arts manager. The main thrust of the course is to assist learners to consider theatre as an entrepreneurship. Students are also expected to develop a portfolio of all relevant stakeholders and services needed when handling arts as a business.